How to Create Deals to Fill Your Empty Tables in Morocco

Introduction

The restaurant market in Morocco is more competitive than ever. Filling empty tables during off-peak hours remains a daily challenge for many restaurateurs. Deals represent a real opportunity to transform these quiet periods into revenue sources.

More and more Moroccan consumers actively search for good deals before choosing a restaurant. For restaurateurs, this is a chance to maximize traffic without relying on high-commission reservation platforms.

Why Create Deals for Your Restaurant in Morocco?

Deals are a powerful marketing tool that transforms your slow hours into revenue opportunities. Here's why they're essential for your restaurant:

1. Attract New Customers During Slow Periods

Most restaurants face empty tables between 2 PM and 5 PM, as well as on Sundays and Mondays. Deals specifically target these slots to attract customers looking for good deals.

2. Increase Your Online Visibility

Each deal created on miam.ma appears in local search results, increasing your visibility for queries like "best restaurants Casablanca", "restaurant offers Rabat", or "restaurant deals Marrakech".

3. Generate Traffic Without Commission

Unlike traditional platforms that charge 15-30% commission on each reservation, miam.ma allows you to create deals with no commission. You keep 100% control over your prices and profit margins.

4. Full Control Over Your Offers

You set the hours, days, prices, and duration of your deals. This flexibility allows you to adapt your offers based on your capacity, inventory, and traffic goals.

How to Create an Effective Deal on miam.ma: Complete Guide

Creating a deal that fills your tables requires thoughtful strategy. Here's a step-by-step guide to maximize your results.

Step 1: Log in to Your Restaurant Dashboard

Access your restaurant space on miam.ma and navigate to the "Deals" section. If you don't have an account yet, registration is free and takes just a few minutes. You'll need to provide basic restaurant information: name, address, cuisine type, and quality photos.

Step 2: Define Your Offer Type

Choosing the deal type is crucial. Here are the most effective formats for Moroccan restaurants:

• Complete menu at reduced price: Offer a complete menu with a 20-30% discount. For example, a Tajine, Salad, Dessert, Drink menu at 99 MAD instead of 140 MAD. This format works particularly well for traditional Moroccan restaurants.
• Happy Hour: Discounts on drinks and tapas. Ideal for restaurant-bars and establishments wanting to increase traffic in late afternoon (4 PM-6 PM).
• Special daily menu: Limited offer for certain days of the week. For example, "Couscous Menu -25% every Friday" or "Pizza of the Day -30% on Tuesday".
• Premium Pass exclusive deal: Create even more attractive offers reserved for Premium Pass members. These deals generate quality traffic and increase the perceived value of your restaurant.

Step 3: Configure Availability and Time Slots

Timing strategy is essential to maximize your deal impact. Configure the time slots where your deal is valid:

• Weekday off-peak hours: Monday to Thursday, 2 PM-5 PM. These slots are ideal as most restaurants have low traffic.
• Sunday: All day or specific hours. Sunday is often a quiet day for restaurants except for brunch.
• Early week: Sunday and Monday, typically the quietest days.

Avoid peak hours (7 PM-9 PM) unless you have excess capacity. The goal is to fill empty tables, not cannibalize your regular clientele.

Step 4: Set an Attractive but Profitable Price

An effective deal offers a 20-40% discount from the normal price. However, it must remain profitable for your restaurant. Calculate your margin:

• Raw material costs: 30-40% of normal selling price
• Labor costs: 20-25%
• Fixed costs: 15-20%
• Profit margin: 15-30%

For a -30% deal, ensure your margin remains positive. For example, if a menu normally costs 150 MAD and you offer it at 105 MAD (-30%), verify that your direct costs don't exceed 90-95 MAD.

Advanced Tips to Maximize Your Deal Impact

1. Create Urgency with Limited Duration

Limit deal duration to 7-14 days maximum. This urgency encourages customers to act quickly. You can create recurring deals, but each campaign must have a clear expiration date.

2. Focus on Quality, Not Leftovers

Offer your best dishes in your deals. A satisfied deal customer will return to pay full price. A disappointed customer with a low-quality dish will never return and will share a bad experience online.

3. Clearly Communicate Conditions

Be transparent about conditions: reservation required, valid only on-site, not combinable with other offers. This transparency avoids misunderstandings and builds trust.

4. Analyze Results and Optimize

Use miam.ma dashboard statistics to understand:

• Which deals work best
• Which time slots generate the most reservations
• What is your conversion rate (views → reservations)
• What is the cost of acquiring a new customer

Optimize your deals based on this data. For example, if your Tuesday evening deals work better than Thursday afternoon deals, focus on the performing slot.

Strategies That Work

Traditional Restaurant

A "Complete Tajine Menu -30%" deal valid Monday to Thursday from 2 PM to 5 PM targets off-peak hours precisely. This type of offer attracts new customers who discover your establishment at a reduced price, with good chances of returning at full price.

Mistakes to Avoid When Creating Deals

1. Offering Too Large Discounts

A 70-80% discount may attract customers, but it rarely generates profit and can devalue your image. Stay between 20-40%.

2. Neglecting Reservation

Always require reservation for deals. This allows you to manage your capacity and avoid waiting lines or disappointed customers.

Conclusion: Transform Your Empty Tables into Opportunities

Deals on miam.ma are an effective and profitable way to fill your empty tables without paying commission. With the right strategy, you can transform your slow hours into high-activity periods, acquire new customers, and increase your revenue.

Whether you're a traditional restaurant in Casablanca, a modern establishment in Rabat, or a brasserie in Marrakech, deals can adapt to your business model. Start today with a 7-day test deal, analyze results, and optimize.